East Texas Luxury Real Estate Market 2025 Update

Sometimes the headlines don’t tell the whole story about real estate, especially when it comes to the luxury market. I like to dig into the actual numbers here in East Texas so my clients have a clear picture of what’s really happening.

From January through the end of August in 2024, there were 32 homes sold over the million-dollar mark in Tyler, Bullard, Flint, and Whitehouse. Fast forward to the same period this year, and we saw the exact same number—32 homes. What has shifted is the average price point: in 2024 it was $1.4 million, and in 2025 that average dropped to $1.273 million, about a 9.75% decrease.

For buyers, this means opportunity. The door is open to purchase luxury homes in East Texas at slightly softer prices than last year. For sellers, it makes pricing and marketing strategy even more critical. When it comes to million-dollar homes, every detail matters—from how the home is positioned to the story it tells buyers.

This is where experience makes all the difference. The luxury market in Tyler is unique, and as an East Texas luxury realtor, I’ve seen firsthand how quickly conditions can shift. It takes more than just putting a sign in the yard—it requires strategy, negotiation, and a deep understanding of how to reach qualified buyers who are searching for million dollar homes in our area.

Whether you’re buying or selling, I want you to feel confident in your decisions. The market may change, but one thing remains the same: having the right partner by your side matters.

If you’d like to keep up with the latest insights or see what’s happening in the local luxury market, visit AmyEganaGroup.com. And if you’re thinking about your next move, I’d love to talk through your options as your local Tyler realtor!